Rehearsing the Future

A World-Leading Business School

450 participants stepped into tomorrow’s challenges — creating an award-winning model for sustainability education.

The Challenge:

A top European business school wanted to prepare future leaders for sustainability, responsibility, and systemic change. Lectures weren’t enough — students needed to feel the future.

The InterAct Experience:

  • 2050NOW, an InterActive theatre event with 450 participants from 35+ nationalities.
  • Students entered scenarios exploring environmental sustainability, megacity growth, geopolitics, and social justice.
  • Participants actively intervened, tested new leadership responses, and practiced foresight-driven decision-making.

The Results:

✅ Recognised as one of the top five global initiatives in Responsible Business Education by the Financial Times.
✅ Students described it as “the first time I felt the future in my body.”
✅ The experience became a global model for experiential sustainability learning.

“If tomorrow can be rewritten in one evening, what futures are waiting for us to rehearse into reality?”

If students can learn to reshape the future in one evening, what could we create together if whole organisations, cities, industries rehearsed new ways of living and leading?